Leadership Identity
Define your values, your non-negotiables and the leader you want to be.
Everything else is built on this. In this course you use the Johari Window to strengthen self-awareness, define your golden values, decide what you will never compromise on, and learn to lead from a clear centre instead of reacting to whatever the week throws at you. The models come from two decades on the bench in elite sport, translated for the meeting room.
Who it is for
Business owners, managers and team leaders who want a clearer foundation for how they lead — new or experienced.
What you will learn
- Use feedback to reveal blind spots and expand your open area
- Name your golden values and turn them into daily behaviour
- Set non-negotiables that hold under pressure
- Recognise your default reactions and choose a better one
- Write a one-page leadership philosophy you actually use
Models in this course
Each model has its own lesson, with an exercise you can use the same week.
The Johari Window
Make more of your leadership visible
The Johari Window is a practical model for self-awareness, trust and feedback. It divides what shapes your leadership into four areas: open, blind, hidden and unknown.
The Golden Values Compass
Your values in the centre, your roles around them
The Golden Values Compass is my own model for building a leadership philosophy you can actually lead by.
The 1% rule
One per cent at a time
The 1% rule is how leadership behaviour actually changes: not through a new plan, but through small habits that repeat.
Modules and lessons
Your starting point
Course module
Your starting point
Where your leadership comes from and how it shows up today.
- Why identity comes first13 min
- Lessons from the bench11 min
- Mapping your default reactions10 min
- The Johari Window10 min
Golden values
Course module
Golden values
Choosing the few values that actually guide your decisions.
- From words to behaviour12 min
- Non-negotiables11 min
- When values collide12 min
- The Golden Values Compass14 min
Leading from a clear centre
Course module
Leading from a clear centre
Calm under pressure, consistent over time.
- Presence in hard conversations8 min
- Your leadership philosophy on one page9 min
- Keeping it alive10 min
- The 1% rule: tiny habits, lasting change10 min
John Wooden
Role model · Basketball
Leadership in action: John Wooden
A focused role-model study of character, values and the Pyramid of Success.
- Role model: John Wooden and the Pyramid of Success10 min
- The blocks that carry the top9 min
- From Wooden's pyramid to your own philosophy9 min
A suggested pace
You decide the tempo, but most leaders take one module per week and try the exercise on their own team before moving on.
- Week 1Your starting point4 lessons · 44 min
- Week 2Golden values4 lessons · 49 min
- Week 3Leading from a clear centre4 lessons · 37 min
- Week 4Leadership in action: John Wooden3 lessons · 28 min
2 h 38 min of video across 15 lessons.
How the course runs
Online and self-paced. No fixed meeting times, no travel.
Opens 12 October 2026
Sign up before then and the 20% early price is applied automatically.
Short filmed lessons
10–20 minutes each, so you can watch one lesson and still get something done.
Watch on any device
Phone, tablet or computer. The player remembers where you stopped.
Spoken in English and Swedish
Subtitles in English, Swedish and German.
Frequently asked questions
Your instructor
Oscar Lundin
Every lesson is filmed and taught by Oscar Lundin. You get the same models he uses with championship teams and with leadership teams in business.
- World champion as a coach
- Swedish champion as a coach
- Fair Play Award in the Swedish Super League three years in a row
- Founder of Lundin Performance AB
- Leadership programmes used by companies across Europe
I have spent my working life building teams — first in sport, then with managers and leaders in business. I teach the models I actually use, and the courses are built the way I would want to learn them: short lessons, clear structure, and something to apply the same week.
Read more about me