Business portrait of Oscar Lundin in a conference room

About me

I build teams. First in sport, now with managers and leaders in business.

My leadership work started in sport, where a team's habits show up in results every week. That is where the models in these courses come from: direction, standards, feedback and decisions, tested in an environment that gives you feedback immediately.

Over the years I have worked with managers, leaders and leadership teams who face the same questions in a different setting. The tempo is slower and the stakes look different, but what makes a group perform is remarkably similar.

I teach only what I use myself, and I keep the lessons short so you can apply something the same week you watch them.

Oscar's track record

  • World champion as a coach
  • Swedish champion as a coach
  • Fair Play Award in the Swedish Super League three years in a row
  • Founder of Lundin Performance AB
  • Leadership programmes used by companies across Europe
See the courses

Participant reviews

What participants say

“The models gave our managers a shared language for direction and feedback, and we could use them the same week.”
Manager and course participant
“Practical and free of jargon. Oscar's way of leading a team translates surprisingly well into our organisation.”
Team leader, engineering
“Concrete tools for difficult conversations and clearer standards among our leaders.”
Manager, public sector
Oscar Lundin watching a match from the sidelineOscar Lundin following play from the benchOscar Lundin talking through a plan with his team