Culture & Communication
Build safety, give feedback that lands, and create a team people want to belong to.
Culture is not a poster on the wall — it is what happens in the small moments. This course covers psychological safety, straight feedback, and the everyday communication habits that make a group perform together instead of around each other.
Who it is for
Managers and team leaders responsible for the tone and standards inside a group.
What you will learn
- Create the conditions where people speak up early
- Give feedback that changes behaviour without breaking trust
- Set standards a team holds each other to
- Run meetings and check-ins people find useful
Models in this course
Each model has its own lesson, with an exercise you can use the same week.
3T
Better conversations, stronger people
The 3T Model is a simple framework for better feedback.
Game Temperature
Higher awareness. Better performance.
Game Temperature is about reading the moment before reacting to it.
The rhetorical triangle
Ethos • Logos • Pathos
The rhetorical triangle explains why the same message lands with one group and bounces off another.
Modules and lessons
The culture you already have
Course module
The culture you already have
Reading what your group actually rewards and punishes.
- Culture is behaviour, not words13 min
- Psychological safety in practice12 min
- What you tolerate becomes the standard14 min
- Game Temperature: reading the room13 min
- Next Play Mentality13 min
- Celebrate the small wins12 min
Feedback that lands
Course module
Feedback that lands
Direct, specific and useful — without the drama.
- Preparing the conversation13 min
- Saying the hard thing well12 min
- Following up14 min
- The 3T model: timely, transparent, tactful13 min
Everyday communication rhythm
Course module
Everyday communication rhythm
Meetings, updates and check-ins worth the time.
- Designing your week13 min
- Communicating change12 min
- Building a group people defend14 min
- The rhetorical triangle: ethos, logos, pathos13 min
Jürgen Klopp
Role model · Football
Leadership in action: Jürgen Klopp
A focused role-model study of emotional leadership, communication and belief.
- Role model: Jürgen Klopp and emotional leadership10 min
- Turning doubters into believers10 min
- Klopp's language in your everyday leadership10 min
A suggested pace
You decide the tempo, but most leaders take one module per week and try the exercise on their own team before moving on.
- Week 1The culture you already have6 lessons · 1 h 17 min
- Week 2Feedback that lands4 lessons · 52 min
- Week 3Everyday communication rhythm4 lessons · 52 min
- Week 4Leadership in action: Jürgen Klopp3 lessons · 30 min
3 h 31 min of video across 17 lessons.
How the course runs
Online and self-paced. No fixed meeting times, no travel.
Opens 12 October 2026
Sign up before then and the 20% early price is applied automatically.
Short filmed lessons
10–20 minutes each, so you can watch one lesson and still get something done.
Watch on any device
Phone, tablet or computer. The player remembers where you stopped.
Spoken in English and Swedish
Subtitles in English, Swedish and German.
Frequently asked questions
Your instructor
Oscar Lundin
Every lesson is filmed and taught by Oscar Lundin. You get the same models he uses with championship teams and with leadership teams in business.
- World champion as a coach
- Swedish champion as a coach
- Fair Play Award in the Swedish Super League three years in a row
- Founder of Lundin Performance AB
- Leadership programmes used by companies across Europe
I have spent my working life building teams — first in sport, then with managers and leaders in business. I teach the models I actually use, and the courses are built the way I would want to learn them: short lessons, clear structure, and something to apply the same week.
Read more about me